It allows you to segment customers, identify the best ones and offer them personalized benefits according to their interests and purchasing behavior, as well as evaluate the effectiveness of promotions
Our Promo cloud services allow retailers to:
Our Modules based on Analytics, Machine Learning allow:
Customer Segmentation by RFM
RFM (for its acronym in English Recency, Frequency, Monetary) is an analysis model used in marketing to determine which are the best customers for a business, based on three variables:
Association Rules and Basket Calculation
Association rules are defined as a technique that allows the discovery of association relationships or correlations between a set of elements collected in a database. They are usually expressed in the form of rules showing attribute value conditions that frequently occur together in a given data set. These association relationships or correlations is what is called a pattern.
Recommender systems, are algorithms that try to “predict” the following items (products, songs, etc.) that a particular user will want to purchase.
Queremos que conozcas todo lo que Cloud Promo puede hacer por tu empresa, déjanos tus datos y coordinemos una reunión gratuita.