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Cloud Promo

Cloud Promo is a customized and scalable solution, aimed at supporting commercial and marketing management, for managing campaigns, promotions and customer segmentation, in companies in the retail area (stores, supermarkets, hardware stores, pharmacies, restaurants, etc.) and financial sector

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Features and Benefits

Some of the tasks with which our software can help your company

Campaign and promotion management

  • Supports the definition and management of campaigns, promotions and customer segmentation aimed at increasing the volume of commercial activity.
  • It allows managing promotions by defining business rules that can use all the variables available in the business (transaction attributes, payment, credit, customer. products, etc.) for the different channels (store, web. mobile), for different formats of retail and different geographical areas
  • It allows generating business rules that manage the promotions to be implemented with the support of a high-level language, almost natural language.
  • The number of combinations to carry out a promotion has no limits. Provide wizards for the assisted creation of the most common promotions (discounts, nxm, packs).
  • The rule-based system is very flexible. It covers the main variables of the business and new variables can be defined.
  • Stops promotions after reaching the established limits, keeping records at the customer level Applying a wide range of discount schemes (product discounts, total discounts, combos, cheapest item for free, cheapest item with discount, etc.)
  • Accumulates points per customer based on their purchases. The accumulated points may generate discounts and/or be exchanged for reward lists
  • Generates coupons that offer benefits such as discounts for future customer visits. Manage validity and use of coupons

Commercial and Marketing Management

  • Offering commercial/marketing area tools that generate benefits and customer loyalty
  • It is designed to be used by business users: product managers, sales professionals and anyone who is dedicated to commercial management (and not only by computer experts)
  • Record information on the sale, promotions applied and benefits delivered. to be able to evaluate the effectiveness of campaigns and promotions, which will allow customer segmentation based on their purchase history and validate the effectiveness of campaigns and promotions
  • It allows activating campaigns and promotions in the store and communicating to those involved
  • Controls the delivery of promotions to stores
  • Vendor commission management
  • It allows defining goals and calculating commissions for salespeople (for example to increase the sale of warranties on household appliances)
  • Collection management: defines parameters to regularize the debt situation of clients
  • Assists the staff of the different areas in the creation and definition of campaigns.
  • Editable online posters: allows you to design/print posters associated with promotions and discounts

Customer loyalty

  • It allows delivering personalized benefits to customers, in order to improve the service provided to them and facilitate their loyalty
  • Allows accumulating points per customer based on their purchases. The accumulated points may generate discounts and/or be exchanged for prize lists
  • Allows you to deliver coupons that invite the customer to return by offering benefits on future customer visits
  • Sales and interactions with the customer are recorded, the use of analytics allows segmenting customers and predicting their purchasing behavior
  • It recognizes the customer at the time of purchase and allows them to offer personalized offers.
  • It incorporates modules of coupons, points, GiftCard and agreements that offer benefits to the client
  • Segment customers based on their purchase history and allow you to analyze consumer behavior
  • Manage personalized promotions per customer, through rules that can use all the variables available in the business for the different channels in different retail formats and geographical areas
  • Proposes promotions, allowing profit margin increases and improving the customer loyalty campaign
  • List management (married, baby, etc.)
  • Allows you to publish active promotions on social networks.
  • Customers can check your promotions and offers on their mobile

OmniChannel

  • Allows the use of the same benefits/promotions manager for all channels (store, e-commerce, mobile, social networks...) so that the customer finds a consistent image of their benefits in each channel
  • Enable integration to social networks (Facebook, Twitter, etc.) and publish active promotions
  • Provides mobile interfaces (Android, IPhone) so that customers can consult promotions and personalized offers for them
  • Microservices architecture guarantees scalability to support channel such as e-commerce
  • Supports e-commerce (“Cyber Monday”, “Black Friday”, “the day of…” etc.); it is built on an architecture based on microservices, which makes it scalable to transaction peaks
  • It is independent and agnostic of the manufacturer of the Point of Sale. can be integrated with any POS
  • Integrates with social networks: allows you to publish promotions on social networks
  • Mobility: allows customers to check promotions or make purchases using their cell phones

Available Modules

Promotions

  • Product discounts
  • Discounts to the total sale
  • Packs
  • Free cheapest item
  • Cheapest item with discount

Campaigns

  • Management of campaigns that group promotions
  • They can target certain channels, markets and customer segmentation
  • Campaigns can have associated budgets and events

Apply Limit to Promotions

  • It allows defining limits in the application of promotions, keeping records at the client level
  • Prevents a small number of customers from running out of stock of the promoted products
  • After the limit, the customer can continue shopping, but without the discount or benefi

Customer Loyalty

  • Customer Management
  • Customer group management (segmentation)

Points

  • Accumulate points per customer based on their purchases
  • A base factor defines the number of USD/cents that generate a point. This value may vary depending on variables such as: hierarchy, means of payment, locations, etc.
  • The accumulated points may generate discounts and/or be exchanged for rewards lists

Coupons

  • Generate coupons that offer benefits such as discounts for future customer visits
  • Manage validity and use of coupons

GiftCard

  • Giftcard management for certain amounts, which work like a debit card and can be used throughout several purchases, your available balance will be managed. Discounts and other benefits can be defined that will be activated only for giftcard

Accounts (Agreements)

  • Management of Agreements with organizations (companies, municipalities, schools) to offer benefits to their employees, beneficiaries, associates
  • Accounts (debit) and/or giftcard can be generated, delivering balance and collection reports

Accounts (Lists and Events)

  • Wedding List Management
  • Baby List Management
  • List Management (others)

Sellers

  • Management of sellers and commissions
  • Generate goals to be achieved for different units (from a vendor to an entire department) and validate their compliance

Integration to Social Networks

  • It allows publishing promotions on social networks such as Facebook or Twitter

Posters/Digital Output

  • Generates the posters to be published directly in the store from the defined promotions

Debt Collection

  • Defines parameters to regularize the debt situation of customers who have suffered delays in their payments

Workflow

  • Define workflow for the activation of promotions with various authorization levels
  • View the user's list of pending tasks

Reports

  • Generation of reports for the main modules of the system: campaigns, promotions, clients, etc. with different filter schemes

Mobile App for Clients

  • Allows customers, using their cell phones or tablets, to consult store promotions and/or personalized offers
  • Enables self-service, by scanning the barcode of a product and allows you to consult detailed product information and associated promotions
  • It allows you to make a purchase, define a dispatch and payment scheme, to finally be able to transmit it to the point of sale where the sale is made

Mobile App for Manager

  • Allows sales representatives or product managers, using their cell phones or tablets, to consult the store's promotions in full detail
  • Carry out operations on promotions such as stopping, activating, extending the promotion, simulating sales, by scanning the barcode of a product and allowing detailed information on the product and associated promotions to be consulted.
  • Obtain messages such as notices of promotions of interest that are about to expire

Technical characteristics

CloudPromo is independent of the technological platform and can be integrated into any point of contact with clients (POS, price scanner, etc.) which no longer needs internal logic related to marketing and promotions.

It can be delivered as a monolithic solution or based on microservices. It can be installed on proprietary servers (on-premise) or consumed as services in the cloud, drastically reducing costs for medium and small businesses.

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  • (+56) 932475633
  • contacto@cloudtecnologias.com
  • cloudtecnologias.com
  • Apoquindo 6410, 605, Las Condes

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Queremos que conozcas todo lo que Cloud Promo puede hacer por tu empresa, déjanos tus datos y coordinemos una reunión gratuita.


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